Amirose Eisenbach: Founder and Filmmaker, Radiant J. Productions
The #SheInnovates stories team sat down with Amirose Eisenbach to discuss the role of women in innovation. Get involved at She Innovates Global.
#SheInnovates Stories: Innovation is solving the world's problems. What problem are you solving?
Amirose Eisenbach: My special focus is elevating people, with an emphasis on women. Helping them find the tools they need to turn pain into power, through purposeful content that’s representative of this diverse world.
When I lost my beautiful mother Jayne to cancer, and finally made it through to the other side of my paralyzing grief, I was instilled with a deeper sense of courage and a desire to help others. I decided not to abide by society’s standards of what we’re conditioned to think a woman’s worth amounts to. I quit my job, moved in the direction of my real dreams, and built my company, Radiant J. Productions, in that image. By producing meaningful content and events, I aim to inspire, connect and ignite others—to help them shine their brightest lights.
My first film under Radiant J. is called Equal Playing Field. It focuses on 30 female soccer players from 24 different countries, who summit Mount Kilimanjaro and descend to the Dead Sea, to play the highest and lowest soccer matches ever played. These women have endured discrimination, sexual assault, poverty, and abuse, but on the field—they’re free. They use their experience, resilience and strength to fight for gender equality, and they broke two Guinness World Records in the process.
#SheInnovates: When did you realize your innovation was a breakthrough?
AE: We started filming before the Me Too and Time’s Up movements, and our film could not be more topical now. The worldwide conversation around equality and change has never been louder. Our film has the ability to impact on a large scale because of the themes, inclusivity, and diverse countries it represents. It also shows aspects of the Middle East in a positive light; which is, most often, not the side illustrated by media. Creating empathy and understanding is one of the most powerful gifts film can give, and our project will broaden that.
#SheInnovates: What were some unexpected obstacles you overcame in the innovation process?
AE: We’ve encountered a lot of ghosting from partners and supporters. Funding didn’t come in initially the way we expected, and I’ve depreciated most of my own savings to finance the production of the film. After we had completed filming both treks, the director we had on board left the project for another job. I was left with 45 hours of footage of these inspiring women, and knew this story was too important not to help them get their voices heard. I jumped in head first, stepped up as director, and oversaw the entire film through to completion.
#SheInnovates: What inspires you to love your work?
AE: I think about legacy a lot. What do we leave behind? Have you tried to positively contribute to the world? For me, film has always been the biggest character in my own story. Representation deeply matters in all fields. It’s what makes us feel seen and heard, or undervalued if it’s not present. At our core, that’s what connects and defines us. Film has the ability to serve as a bridge and window into diverse cultures. I want my work to be that torch for others, helping them feel less alone and (less) in the dark in their own battles.
#SheInnovates: What do you hope that young women coming behind you take from your work?
AE: I want women to know that the hardships you experience in your life can be used as fuel to help you soar to incredible heights. No one can put limitations on you but yourself. It’s going to be messy, painful, and isolating standing up for what you believe in; but when you find people who inspire you, the way these remarkable women in my film have deeply impacted me, taking the risks you need to get there becomes worth it. You’ll be filled with a greater sense of truth and purpose than you could ever have imagined.
#SheInnovates: Why are women in innovation important?
AE: Women bring different energy, intuition, intelligence, and passion to the table. We feel and see the world through a distinctive lens. Women make up more than 50% of the population, and yet, the playing field of opportunities is far from equal. By being properly represented in innovation in all aspects, it allows us to tap into our best resources and assets, so that our society can truly thrive and grow.
Interviews have been lightly edited for clarity and length.