Beatie Wolfe stands in a music studio holding a guitar. She has long blonde hair and is wearing all black.
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Beatie Wolfe: Singer-Songwriter and Innovator

The #SheInnovates stories team sat down with Beatie Wolfe to discuss the role of women in innovation.  Get involved at She Innovates Global.  

#SheInnovates Stories: Innovation is solving the world's problems. What problem are you solving?

Beatie Wolfe: Pioneering new formats for albums that make people see music differently and explore how technology can be employed to create meaningful and humanising experiences that imprint on us in this digital age Researching (then campaigning) the power of music and dementia with a question that no one was asking.

#SheInnovates: When did you realize your innovation was a breakthrough?

BW: I realized how [much of a] breakthrough my musical innovations were when the V&A invited me to do a solo exhibition of my album formats; when the Barbican announced that it was commissioning a documentary on my work, and when Stanford picked up my ‘Power of Music & Dementia’ research study.

#SheInnovates: What were some unexpected obstacles you overcame in the innovation process?

BW: Every project has been entirely new and uncharted territory and so in that sense, everything was an obstacle! I actually find it easier when something is deemed “impossible” as there is no real fear of failure as failure is such a big part of it. Living with that as a real possible outcome makes your vision sharper, makes you more alert and much more courageous. So every obstacle has actually been an opportunity to be really creative.

#SheInnovates: What inspires you to love your work?

BW: Everything I do on the tech/innovation side is to remind people of the magic of music, and to create that vinyl experience but for the digital age with all the album’s artwork, story and ceremony brought back into the listening experience, but in a new way. When I see people being transported back to their love of the album (and of music!) it brings me immense joy, it’s really why I do everything. Music is such a powerful thing that goes way beyond just entertainment as something that is core to our humanity, so it can’t just be background all the time. It deserves a deeper experience too.

#SheInnovates: What do you hope that young women coming behind you take from your work?

BW: That anything is possible and to trust yourself! And if you have a particular vision, no one can oversee like you, experts included!

#SheInnovates: Why are women in innovation important?

BW: Because we should be celebrating the best people in every field, regardless of gender/race/religion or any other divisive labelling.

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Interviews have been lightly edited for clarity and length.