Georgene Huang: Co-founder and CEO, Fairygodboss
The #SheInnovates stories team sat down with Georgene Huang to discuss the role of women in innovation. Get involved at She Innovates Global.
#SheInnovates Stories: Innovation is solving the world's problems. What problem are you solving?
Georgene Huang: As a socially driven company, Fairygodboss’ social mission is to improve the workplace for women. That goal is top of mind in everything we do. From our anonymous employer reviews—for and by women—to the FGB Community, we believe that when women share their experiences and collaborate, it creates more transparency around company cultures and policies, and ultimately, helps push gender diversity and equality forward.
#SheInnovates: When did you realize your innovation was a breakthrough?
GH: The idea for Fairygodboss came through my own personal experience. I realized during a job search that the information women needed—and that I needed—to be truly informed about companies, and policies that impact our career decisions, was missing in the market.
My co-founder and I knew we had a business that was poised to take off when we reached a few key milestones. For instance, when we hit one million unique visitors to our site in early 2017, as well as getting our first batch of corporate customers in mid-2016, which included the likes of Accenture, Salesforce and Johnson & Johnson. We’re continuing to grow rapidly and reaching more women and companies every day!
#SheInnovates: What were some unexpected obstacles you overcame in the innovation process?
GH: At the beginning, one of the biggest challenges my co-founder and I faced was around proof of concept. We were concerned that if we asked women to share their opinions about their companies anonymously, whether they would share them at all, and then, if they would be overwhelmingly slanted (either positively or negatively). We’ve been pleased to find that women are, in fact, willing to share their opinions. Our community is thoughtful and constructive in their feedback, with most women in the community rating their job satisfaction at a 4 on a scale of 1 to 5. Our community is driven by altruism, and paying it forward to fellow women.
#SheInnovates: What inspires you to love your work?
GH: Knowing that we’re building something bigger than ourselves, and that we’re helping advance gender equality in the workplace.
#SheInnovates: What do you hope that young women coming behind you take from your work?
GH: I hope women realize that if we work together and support each other’s advancement, we’ll reach gender parity and help close the wage gap a little sooner. We are so much stronger when we work together.
#SheInnovates: Why are women in innovation important?
GH: I believe in a diversity of perspectives, and that if you bring more people to the table, you get better, more innovative ideas.
Interviews have been lightly edited for clarity and length.