Nyha Shree stands smiling at the camera. She has long black hair and is wearing a dark blue sleeveless top.

Nyha Shree: Co-founder @ jumper.ai

The #SheInnovates stories team sat down with Nyha Shree to discuss the role of women in innovation. Get involved at She Innovates Global.  

#SheInnovates Stories: Innovation is solving the world's problems. What problem are you solving?

Nyha Shree: With more and more people using the internet on their mobiles, social media and messaging apps have become the platforms of choice for consumers to discover products and make purchase decisions. jumper.ai offers a platform for brands and merchants to engage customers and walk them through a sale right within the social media platforms, helping to remove friction and making the intent to purchase seamless.

#SheInnovates: When did you realize your innovation was a breakthrough?

NS: Within a few months of our launch, we began seeing customers from all corners of the world (Americas, South East Asia, Europe, Africa) starting to use the platform, as well as many Fortune 500 companies showing a tremendous interest. The voice of our customers, combined with the support we got from the corporate innovation programs at Unilever, PayPal and Target, was what really made us realize the full potential of the frictionless checkout experience we are building across different social media and messaging platforms.

#SheInnovates: What were some unexpected obstacles you overcame in the innovation process?

NS: In the initial days, the concept sounded too good to be true, or rather unbelievable. We went through cycles of iterations, validated with the brands as well as their loyalists to gauge the approval processes. While the obstacles were unexpected, over a period of time we nailed the processes.

#SheInnovates: What inspires you to love your work?

NS: Constant thoughts of making a difference and creating value that makes a positive impact.

#SheInnovates: What do you hope that young women coming behind you take from your work?

NS: Grit and self-belief. I hope more women chase their dreams, hold their ground, and persevere against all odds.

#SheInnovates: Why are women in innovation important?

NS: I love this question. Though, I will answer this without bias. Women, in general, have a different point of view. We're critical about everything we do and why we do it. Having these traits is of utmost importance and hence drives innovation that’s going to impact and change lives positively.

Follow Nyha Shree on: Twitter and Instagram.

Interviews have been lightly edited for clarity and length.